#Technology Tip Tuesday
Are your emails branded? Do you know what it means to have branded emails?
A branded email is one that ends in your company domain name. For example, Hello World AZ emails all end in @helloworldaz.com. There are many positive reasons to have branded email addresses. Below are the top 5 reasons you NEED branded emails.
Boost Your Professionalism
A branded email shows that your company is established and professional. A generic email may point towards inexperience, or even worse, raise doubts on whether you’re a real company at all.
You may be a team of only a few people (or one super awesome person doing it all), but branded emails creates an image of a larger organization and helps prevent clients from viewing you as “too small” and not compensating you fairly. Additionally, creating multiple email addresses for different segments of your business (e.g., email@example.com. firstname.lastname@example.org, email@example.com, etc.), will help support that professional image you need.
Branding & Awareness
Your email address is seen in a lot of places. A consistent and complete brand will not only show that extra level of professionalism, it’ll expand your name further.
Unfortunately, scam artists do exist, so many consumers are not as comfortable emailing personal information to firstname.lastname@example.org. Emails from your brand domain provide your customers a sense of security and reassurance that your business is legitimate.
It’s easy & affordable!
The best benefit of using branded email is every time you send out an email you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
If you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to build your brand and you can get started today with branding your email.
If you need help, contact Hello World AZ today and we can help you Brand Your Emails!